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The Woolwich
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The Woolwich
The optimism in the years following World War One were reflected in the growth of the Woolwich, and the first branch was opened in Cheapside, London in 1923. Following the development boom of the '30s, the Woolwich was able to expand rapidly and by 1933 was the third largest building society in the country with assets of £38m.
The Woolwich
By 1935, the Woolwich had opened its new headquarters, Equitable House, in General Gordon Square in Woolwich. This was temporarily moved to Pilgrim House in Westerham in Kent at the outbreak of World War Two.
The Woolwich
Growth continued during the 1940s and '50s with the now common employment of female staff as well as male. The first office in Scotland opened in Edinburgh in 1941 and by 1954, assets reached £100m.
The Woolwich
The 1960's saw the transformation of the Woolwich into a modern financial services institution, with the opening of a new administration centre in Bexleyheath, Kent to house its first mainframe computer, an IBM 360/30.
The Woolwich leads the Way Corporate CHQ By 1970, half of all UK families owned their own homes and the strong demand for mortgages enabled the Woolwich to establish itself as a truly national building society, with high street branches throughout the UK As the wind of change began to gather strength, the Woolwich became the first financial institution to network its branches, using countertop on-line terminals linked to the central mainframe in Bexleyheath The 1970's also saw the launch of the Society's landmark TV advertising campaign, which firmly fixed the "I'm with the Woolwich" phrase into the imagination of the public.
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